Long-form pieces from the ShySend team on deliverability, list quality, and what's actually working in 2026.
The rules changed in 2024 — DMARC enforcement, one-click unsubscribe, engagement-based throttling. Here is what works now, what no longer works, and the eight numbers every sender should watch.
Read the playbook →
The welcome flow is the highest-ROI campaign you will ever build. Five emails over fourteen days, with the exact timing, subject patterns, and body templates we use ourselves.
Most platform migrations break deliverability for 6–8 weeks. A clean migration takes 90 minutes of focused work and your inbox reputation stays intact. Here's the exact checklist.
A 4-person coffee roaster moved off a legacy platform, cleaned out 22% of their list on purpose, and ended up with weekly revenue up 22% and a bill that fits on one line.