Deliverability

Inbox, not spam folder.

Per-customer DKIM, automatic bounce handling, dedicated IPs, and step-by-step authentication — all built in. Your sender reputation is yours alone, never borrowed from a noisy shared pool.

96/100

Sender score

brightside.io — green across the board.

SPF aligned
DKIM signed
DMARC enforced
Suppression healthy
Authentication, the easy way

SPF, DKIM, and DMARC — handled.

The three records mailbox providers check before deciding if your email is real. We set them up step-by-step and verify each one for you.

SPF

TXT record

Tells receiving servers which IPs are allowed to send mail for your domain.

What you do

Add the SPF record we generate. Verify in one click. Done.

DKIM

cryptographic signing

Cryptographically signs every email so receivers can verify nothing was tampered with in transit.

What you do

Nothing. ShySend signs every send with a per-customer DKIM key. Zero DNS work on your side.

DMARC

TXT record

Tells receiving servers what to do if SPF or DKIM fails — quarantine, reject, or just monitor.

What you do

Pick a policy (we recommend a starting point), drop in the record, monitor reports from the dashboard.

Per-customer DKIM

Your reputation is yours. Not the platform's.

Most shared email platforms sign your mail with the same DKIM key as every other customer. When their worst sender gets reported, your delivery rate suffers.

ShySend signs every customer's mail with a unique DKIM key on a per-customer subdomain. Your sending reputation is fully isolated — even on the Free tier.

Zero customer DNS work. Per-customer DKIM is on by default — no records to add, no propagation to wait for.
Shared platform vs. ShySend — reputation isolation
cust_a.brightside
96
cust_b.ledgerly
91
cust_c.bookhaven
88
cust_d.noisysender
42
Each customer ships under its own DKIM key. cust_d's reputation issues stay with cust_d.
Bounce & complaint handling

Your audience stays clean on its own.

Hard bounces auto-suppressed. Complaints routed to unsubscribe. Soft bounces retried with backoff. Zero manual cleanup.

a

Send

Mail goes out signed with your per-customer DKIM key.

b

Response classified

Hard bounce, soft bounce, complaint, or delivery — categorized in real time.

c

Auto-suppress

Hard bounces & complaints land on the suppression audience. They won't be retried.

Dedicated IP & warmup

Bring your own IP — grown up the right way.

Once you cross ~100,000 sends a month, a dedicated IP gives you full control over your sending reputation. ShySend includes guided warmup so providers don't see a brand-new IP firing 50,000 emails on day one.

  • Dedicated IP add-on on Growth, included on Scale
  • 30-day guided warmup ramp built in
  • Auto-throttle if reputation dips during warmup
  • Live reputation monitoring per IP
30-day warmup ramp — weekly sends
50k25k10k0

And yes — this is all on the Free tier too.

Per-customer DKIM, suppression automation, SPF/DMARC setup, and bounce handling come standard on every plan. We don't gate deliverability behind paid tiers — it would defeat the point.

See what's in Free

Ship email that lands.

Free forever plan, no credit card required.

Get started — it's free